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Saab starts shipping to U.S. dealers as it rolls back prices
Chrissie Thompson Automotive News -- March 9, 2010 - 4:14 pm ET
 The redesigned Saab 9-5 comes to U.S. dealers this summer. DETROIT -- Saab Cars North America, seeking sales momentum under new ownership, is lowering prices for its 2010 9-3s by 4 to 12 percent.
Saab’s 218 U.S. dealers are expecting 9-3s this month after a half-year delivery hiatus. Saab launches its redesigned 9-5 sedan this summer.
The base model 2010 9-3 sport sedan starts at $29,725, including delivery, compared with $31,135 for the 2009 version. The base price for the 9-3 SportCombi wagon fell to $31,155 from $32,565 in the 2009 model year.
The 9-3 convertible has a 2010 base price of $40,815, compared with $42,905 as a 2009 model. The new 9-3X crossover starts at $37,800.
The cuts move Saab pricing more in line with competing vehicles, COO Mike Colleran said in a statement. To compare, the base 2010 Volvo S40 starts at $27,050, including shipping.
Along with providing 2010s, Saab is offering current owners or lessees $1,000 off a new 2009 or 2010. The deal comes on top of incentives launched in late February that range from $4,000 to $8,000 off 2008 and 2009 models.
Dutch niche automaker Spyker Cars NV bought Saab last month after the Swedish brand had been for sale since March 2009
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